Display
Display
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For more than two years, I was part of a team driving the transformation of the platform from an MVP focused on a local audience to a scalable product ready for the global market. Display is a creator-first social media platform that empowers users by rewarding meaningful content and prioritizing community value.
Costumer
Infinite Reality
Role
Senior UI/UX Designer
Skills
User research, user flows, creating and maintaining guidelines, prototyping, usability testing.
Context
Product vision
Display’s mission — “The Social That Pays” — puts creators at the heart of the experience. As the platform prepared to grow beyond its initial launch, the challenge was to define a solid design foundation and build a clear, scalable, and engaging experience for a broader audience.
User flow diagram within user onboarding, navigation patterns, and feature access
Responsibilities
I was responsible for both strategic and hands-on design work, contributing to the evolution of the brand and the product itself. My key responsibilities included:
Designing the logo and establishing brand guidelines
Creating and maintaining a scalable design system
Designing concept mockups and high-fidelity prototypes
Ensuring visual consistency and aligning with company branding
Collaborating across teams to validate design decisions with data
Our work followed a double-diamond process, combining UX and service design methodology to explore user needs, define opportunities, design solutions, and deliver validated results.
Updated style guide, we relied on the stakeholder view, an audience that we want to engage
Groups and communities
We began the group redesign after completing the feed and profile. The scope focused on core features for the first phase, with future scalability in mind.
Selected screens for the “Groups” section
As functionality expanded, we moved Marketplace to its own tab with a simplified start screen and clearer categories. Search was improved with suggestions and featured stores.
A few examples of the marketplace visuals
Outcome
I developed a dynamic design system to enhance consistency and scalability across the application. By conducting comprehensive UX reviews and user interviews, I gathered actionable insights that led to significant improvements. Based on the analysis of user feedback, I implemented changes to the user flow and UI, which resulted in increased user activity and engagement, a higher number of user sessions within the application, and enhanced navigation with more sections visited. Additionally, the effectiveness of native advertising improved due to better user data collection, including the completion of all user information fields during registration and detailed profile completion.
User profile screen (personal). Light and dark mode
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