Polestar
Polestar
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As a UX/UI Designer at Polestar, I focused on developing a new digital feature for the brand’s media resource platform, aimed at providing journalists with detailed, real-time insights into car models.
My work involved creating a seamless and visually refined experience that reflected Polestar’s design-driven identity while ensuring clarity and usability for a professional audience.
Costumer
Polestar
Role
Senior UX Designer
Skills
User flows
Prototyping
Context
Polestar – Product Guides Tool
Polestar is a Swedish premium electric vehicle manufacturer that combines cutting-edge design, performance, and sustainability. Known for its minimalist aesthetic and innovation-driven approach, Polestar pushes boundaries both in automotive design and digital experiences.
What was the objective
I joined Polestar as a UX/UI design consultant to support the development of a new digital feature, Product Guides, within their media resource platform. This tool is aimed at providing journalists and media partners with up-to-date, detailed information about Polestar car models, covering everything from exterior and interior design to technical specifications.
The product guide sections
My Role
Outcome
As part of the design team, primary focus was to:
Ensure a smooth, clear user experience tailored to the needs of journalists and media users
Design a visually refined interface that reflects Polestar’s design excellence and aligns with the brand’s digital identity
Collaborate closely with internal designers, product owners, and developers
Work within and contribute to the existing design system and brand guidelines
Performance tour tab and open tour
Exterior tab with open selected press card
Key learnings
As my first experience in the automotive industry, it challenged me to quickly understand a new domain with its vocabulary, user expectations, and data structures. I strengthened my skills in:
Cross-functional collaboration in a fast-paced, detail-driven environment
Designing for a strong visual brand with high standards for aesthetics and usability
Balancing functional clarity with brand storytelling in a tool that supports both utility and communication
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